Broadway Junction Transformation: NYCEDC Unveils 400,000 Sq. Ft. Hub in East New York

A major new development has officially opened in East New York, delivering both vital city services and significant economic investment to the community surrounding Broadway Junction. Located at 2440 Fulton Street, the newly constructed 400,000-square-foot commercial building will serve as a consolidated hub for the New York City Human Resources Administration (HRA) and feature over 80,000 square feet of private-market retail space.

The project, developed by Marvel Architects, the Leser Group, and the New York City Economic Development Corporation (NYCEDC), brings more than 1,100 DSS-HRA employees under one roof and is expected to improve the delivery of services like Cash Assistance, SNAP, Medicaid, and Fair Fares. It is the largest-ever commercial building in the Broadway Junction area and represents a key part of the Adams administration’s CARE strategy (City Agencies Revitalizing the Economy), which aims to revitalize underserved neighborhoods by placing city offices and services in high-need areas.

“Today’s announcement brings us one step closer to making Broadway Junction a thriving hub for East Brooklyn, and the entire borough,” said Mayor Eric Adams. “With the opening of this 400,000 square-foot building at 2440 Fulton Street, we are bringing 1,100 Department of Social Services employees to offer services like Cash Assistance, SNAP, Medicaid, and Fair Fares and opening 80,000 square feet of retail space to bring good-paying jobs and quality retail options to the neighborhood. This announcement also delivers on our CARE pledge, first announced in 2022, to revitalize underserved neighborhoods with the strategic placement of city office space and services — leveraging our resources as an employer and driving growth in local economies. This is part of more than $300 million in investments made in the Broadway Junction area and surrounding communities that deliver on the vision I first contributed to in 2017 for East New York when I was Brooklyn borough president.”

The building is situated next to the Broadway Junction transit hub, a major transportation node that serves over 100,000 riders daily across the A, C, J, Z, and L subway lines, multiple bus routes, and the East New York LIRR station.

Streamlining City Services for East New York

The consolidation of DSS-HRA programs into this new location is intended to improve both client access and operational efficiency. The site features electronic check-in systems, enhanced self-service technology, and expanded waiting areas, helping streamline how New Yorkers interact with the agency.

“This beautiful, state-of-the-art facility will serve as the new home for over 1,100 dedicated DSS-HRA employees who will play a vital role in their communities by helping New Yorkers in-need apply for critical services like SNAP, Cash Assistance, Medicaid, Fair Fares, and more,” said DSS Commissioner Molly Wasow Park. “It’s my pleasure to welcome them to their first day of work in a location that delivers geographic convenience for employees and accessibility of services for clients living in East New York and the surrounding communities. The wonderful amenities and new features of this facility will improve the client and employee experience. We are proud to collaborate with our partners to realize the mayor’s vision of his CARE pledge, which will benefit countless New Yorkers.”

Programs that will be housed at 2440 Fulton Street include:

• Adult Protective Services

• Community Alternative Systems Agency

• Domestic Violence Services

• Fair Fares NYC

• Cash Assistance (FIA)

• Supplemental Nutrition Assistance Program (SNAP)

• Medicaid

• IDNYC

• Office of Child Support Services

Part of a Long-Term Vision for Broadway Junction

This development is the culmination of work Mayor Adams began during his tenure as Brooklyn Borough President, where he served as co-chair of the Broadway Junction Working Group and helped lay the groundwork for the East New York Neighborhood Plan. Those early efforts led to a citywide report, Broadway Junction: A Vision for the Future, which inspired the city’s broader investment in the area.

“Just three years ago, I stood here alongside Mayor Adams, DCAS, and DSS to break ground on this state-of-the-art commercial development and am thrilled to be back here today to celebrate the opening of 2440 Fulton Street — a hub that will serve Broadway Junction for decades to come — and a symbol of investment in a community that has long been neglected,” said NYCEDC President and CEO Andrew Kimball.

“It’s a win for our city when we can leverage our position as the city’s real estate negotiator to help advance this administration’s efforts to bring economic opportunity and equity to all communities,” said DCAS Commissioner Louis A. Molina. “This project in the heart of East New York — the first to use the CARE strategy — represents what we can do when we work collaboratively, think innovatively, and prioritize creating opportunities for all New Yorkers.”

“The opening of 2440 Fulton Street represents another milestone in creating a vibrant, mixed-use Broadway Junction,” said Deputy Mayor for Housing, Economic Development, and Workforce Adolfo Carrión Jr. “It’s another step in the right direction to bring to reality the vision to transform Broadway Junction into a new economic hub for the city.”

Public and Private Investment to Spur Economic Growth

The new development is part of over $300 million in public investment in Broadway Junction and surrounding East New York neighborhoods. With additional private-sector developments, including the upcoming Herkimer-Williams mixed-use project that will bring 1,000 affordable housing units and 100,000 square feet of light industrial space, the area is expected to generate over $11.6 billion in economic impact and more than 2,300 jobs over the next three decades.

To support local hiring and economic mobility, NYCEDC recently awarded $1.4 million in grants to five workforce organizations and is spearheading improvements across the East New York Industrial Business Zone, including new leasing opportunities and infrastructure improvements.

2440 Fulton Street stands not only as a hub for city services but as a beacon of reinvestment in East New York, fulfilling a long-held promise to make Broadway Junction a center of opportunity, accessibility, and growth for Brooklyn and beyond.

News shared via NYC NEWSWIRE